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Related rolls out HqO tenant experience app

The firm behind New York’s iconic Hudson Yards development has picked HqO as its tenant and workplace experience platform.

In a deal that sees the developer make a strategic investment in the platform and CEO Jeff Blau join HqO’s board of directors, Related Companies will roll out the software across its commercial and luxury residential portfolio.

HqO will serve as a “universal remote control” for Related tenants and residents when they interact with their buildings or neighbourhoods.

The app will offer users access to custom programming, resource booking, service offerings, local retail and food and beverage delivery, among other features.

With a portfolio of $60bn, Related owns and operates more than 13,000 luxury apartments, 30m sq ft of commercial space and 5,500 luxury condominiums – alongside more affordable housing – according to its website.

Besides Hudson Yards, the company is also behind the Brent Cross Town in London with UK developer Argent and Chicago’s 62-acre neighbourhood, The 78.

Luke Falk, senior vice president at Related, said: “Partnering with HqO puts the Related experience at our tenants’ fingertips.

“HqO’s differentiated consumer platform and robust suite of analytics position them for continued growth and I look forward to working with them as they continue to push the boundaries of TeX technology.”

As part of the deal, elements of technology that Related has developed in-house for its tenants will also be incorporated into HqO’s product.

Chase Garbarino, CEO of HqO, said: “Related’s focus on and commitment to providing their customers with the most personalized level of service is one of the reasons they’re such a great strategic partner and investor for HqO.”

“Their success here has allowed Related to create and promote a groundbreaking suite of programming and benefits to their properties, and HqO will make it even easier for their tenants to access and enjoy those benefits and programming.”

The deal further expands HqO’s portfolio of more than 500 live assets in 142 cities around the world.

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