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WATCH | Pi Labs Demo Day 2019

After an intensive 15-weeks supporting six startups to develop their products, specialist proptech fund Pi Labs held a demo day to mark the end of the company’s incubator programme.

This year’s group of startups represent a range of trends and sectors, a large proportion of which are focused on developing products to challenge traditional forms of homeownership and finance models.

The event provided the young companies with an opportunity to pitch their ideas and talk about their time at the lab to an audience of investors, customers, real estate professionals and peers.


Founded in 2017 by Peter Esho and Domenic Nesci, Cribz has developed a sales intelligence platform for real estate commercial teams. The software helps users find buyers in an existing database, matches teams with the right prospects and allows companies to identify industry trends by leveraging data and analytics. Features include lead interests, demographic data, commercial data, career and salary data, global datasets, workflow reminders and Salesforce integration. According to the firm, its platform “qualifies online leads with up to 100 additional data points, all within seconds”. Click here to invest in Cribz


Just over a year-old, Decology is an interior design platform that helps people design and furnish their home. Using 3D and augmented reality technology, the app lets users plan, visualise and shop for the home. Sharon Costi, CEO of the startup, said: “Users bring ideas to life using a 3D-version of their space – we make the design process quick, fun and simple. To better the experience, we provide insightful tools, inspiration and access to human experts on demand.” It also gives retailers a platform to market and showcase products, with the aim of “delivering a one-of-a-kind omni-channel shopping experience”.


Looking to disrupt mortgage financing, RenterBuyer has created an online platform that helps renters become homeowners without a mortgage or traditional credit scoring. Renters can buy the portion they can afford upfront, pay discounted rent on the portion they don’t own, whilst buying more in monthly instalments. Positioning the solution as “hassle-free way” for people to own their own home, Olu Olufote, CEO of RenterBuyer, said benefits include smaller deposits, real choice, a fairer approval process and fixed prices. Its mission: “We’ve experienced first-hand the problems associated with getting a mortgage. We have a very simple belief: That everyone with a good, stable income deserves a home to call their own. Homeownership should not be exclusively for the rich.”


Track is a free app for iOS and Android devices to help homeowners manage all their finances in one place. It gathers information about the value of your home and mortgage balance, considers other stakeholders and displays data on a personalised dashboard. Features include instant home valuations and projects using machine learning, secure bank integration for mortgage tracking and other home-related payments, real-time value of a user’s financial stake and simplification of multiple ownership. The app was created in October 2017 by Henry Oakes and Byron McCaghey while they were completing a MBA together at Imperial College London.

Pop & Rest

Launched in 2016, Pop & Rest connects workers and travellers with nearby nap and meditation pods. Describing itself as a travel wellbeing startup, the firm’s mission is to help tired workers and travellers recharge by offering a private and quiet space where they can take a power nap and meditate, from 30 mins up to 2 hours. Access to a shower as well as coffee, tea, and fruit, is included in the booking. All users have to do is book a pod, wait for a confirmation email and check in.


With the aim of helping budding homeowners secure a mortgage in minutes, GroupLadder is a platform that allows people to team up to buy a home. The startup’s USP is the capacity to lend against multiple income streams. Once users have applied for a mortgage with their ID, the app will give provide a quote that reflects their individual circumstances, tailor a so-called housing prenup, allow people to pay together, track ownership and help exits.

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Great to see Australian company CRIBZ alongside such great UK peers, leading Proptech innovation. Great article, thanks for sharing.

By Ashur

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