ArrivaClick, which combines bus travel with the convenience of an on-demand travel app such as Uber, will become operational in Liverpool later in the summer.
There are no fixed routes, with journeys determined by where passengers want to go within an area running from the city centre to Liverpool John Lennon Airport and connecting people to transport, work and shopping. The ArrivaClick buses also offer complimentary WiFi and charging points.
ArrivaClick journeys cost from £1, with fares based on how far the trip is and when passengers travel. Passengers can ‘bulk-buy’ travel fare and receive bonus credit.
Arriva is working with Merseytravel to rollout the cashless service initially with six buses, but with a view to running 25 vehicles by summer 2019.
Passengers can ‘order’ and track a vehicle from the app, which will also tell them the name of the driver, and allow them to choose their pick-up point, and reserve a seat. Powered by the technology of global ride sharing transportation firm Via, algorithms will match passengers traveling in the same direction, dynamically routing vehicles in real-time to find the optimal route for their trip.
The on-demand travel service is already in place in Sittingbourne in Kent, where ArrivaClick launched in April 2017. During the pilot, more than 50% of customers surveyed switched from using private cars to ArrivaClick, with 61% of users using the service a few times a week or more.
Matt Goggins, Head of Bus at Merseytravel, said: “One of Merseytravel’s main aims is to make sustainable journeys a more attractive choice for people in the Liverpool City Region, particularly when accessing things like training, education and employment. By providing a new way to use public transport, ArrivaClick really supports that vision.”
Kevin O’Connor, managing director of UK Bus at Arriva, added: “Liverpool is a city that embraces new ideas, so it was the natural choice for us. ArrivaClick will complement existing public transport in the region, giving customers more options to use shared transport and we have big ambitions to make this flexible, responsive service available for thousands more journeys.”
Passengers can download the ArrivaClick app via the iOS or Android app stores once the service is up and running.