Realla | Online property marketing made easy

Andy Miles, CEO of Realla, explains how the company’s end-to-end marketing solution raises the standard of online marketing, tracking and transaction management for customers in commercial property.

Name of product | Realla.co and Realbase.co

Price | For agents it’s £99 per seat (ie per individual user) per month and landlords are charged per available building. There can be extra charges for data uploads and or integrations – for instance with products such as Salesforce or Microsoft Dynamics

Target Audience | Commercial property agents and landlords

Challenges | Back in 2014 Realla co-founder, Andy Miles, worked for British Land in the investment team and was introduced to up to 100 deals a week – nearly all via paper or PDF brochures. He saw this as an extremely inefficient and expensive way of marketing

At the same time, Ian Parry, the second co-founder, was reflecting on his experience with his previous business Globrix and thinking “the commercial portal market is really poor quality and fragmented – just like [the residential market was] when we started Globrix”. He thought there was an opportunity there and, crucially, had the experience and team to execute it. They met and decided to put the two ideas together.

Realla founders Ian Parry and Andy Miles

Solution | Realla has two products: a software platform called Realbase specialising in digital property marketing and transaction management, and also a free-to-list search engine for commercial property for enquiry generation, www.realla.co.

Realla.co is regarded as the UK’s most complete property portal with over 90,000 commercial properties to rent and for sale from over 1,000 sources, which is updated daily. Whether it’s traditional offices you’re after or serviced offices, co-working spaces or hot-desks, shopping centres or industrial units, you’re likely to find it in your search.

Realla.co search engine

The company’s software platform, Realbase, has multiple features to help streamline processes and workflow by centralising data. These include market automation (including a fully functioning microsite), a requirement pipeline to track tenant and investors in the market, lease storage in a single search platform, disposal management, enquiry tracking, interest schedules and activity tracking with custom exports to Excel, tenant rep tools to create acquisition lists, contact management, and syndication by providing the ability to publish once to multiple applications.

Outcome | The aim of the business is to raise the standard of online marketing, tracking and transaction management for customers. Realla believes this is very important for traditional agents and landlords as the serviced office sector is so far ahead in this respect, and in some ways crowding out the traditional market.

The product is an end-to-end marketing solution. This means you can buy it for a large portfolio – even 1,000 properties – and it will fulfil the entire digital marketing requirement from beginning to end. Realla believes that by using their software a team of 10 can save 10 hours a week on admin tasks.

Clients | The company currently works with CBRE, Colliers International, LaSalle, Derwent London, BNP Paribas RE, Bruntwood, Allsop, Regus, Intu, Ingleby Trice, Stirling Ackroyd, Savills and more. Regarding the portal, there are more than 100,000 tenant and investor users of it every month.