Prologis enables sustainable grocer’s European expansion  

Pieter Pot, the Rotterdam scale-up that delivers groceries in reusable glass jars, has signed for a 90,000 sq ft warehouse as it branches out across Europe.

Every day we throw away an average of seven plastic packages per person, this makes up 20% of the waste stream. Purchasing bulk products and distributing them in jars, Pieter Pot can reuse the packaging at least 40 times.

Pieter Pot received an investment of €9m last December, two years after founding the company, and hopes to break even in 2023. Pieter Pot wants to save 100 million pieces of plastic by 2024 and to expand to Germany, France, Scandinavia, and the UK. It currently operates in the Benelux region.

To facilitate this growth plan, the online retailer has signed a long-term lease for a warehouse at Prologis Park Botlek DC1.

Jouri Schoemaker CEO Pieter Pot Kees Winkelman

Jouri Schoemaker, CEO and founder of Pieter Pot. Credit: Kees Winkelman. Pieter Pot

Jouri Schoemaker, CEO and founder of Pieter Pot: “Due to the great interest in our services, we were looking for ways to expand our company. We are very excited to partner with Prologis as we don’t just see a match with our sustainability mission. This partnership also enables us to offer our customers convenient, flexible and sustainable solutions. That is why we look forward to growing together with Prologis.”

As the Prologis Park Botlek DC1 becomes Pieter Pot’s main distribution centre, the startup needs space to import and sort bulk products, fill the glass jars, distribute to hubs and clean the returned jars. The turnkey facility has a span of 45 meters and is column-free. This provides maximum flexibility for Pieter Pot to furnish the space as desired. Prologis Park Botlek is located directly on the A15 Rotterdam-Nijmegen route, one of the most important traffic arteries in the Netherlands. In addition, there are various terminals in the immediate vicinity with direct routes to the Maasvlakte, Moerdijk, Venlo and Born, as well as rail terminals. Botlek DC1 is fully equipped with LED lighting including motion detection and has wall and roof insulation, which has contributed to securing a BREEAM Very Good certificate.

Marijn van den Heuvel, capital deployment and leasing director Benelux at Prologis, added: “Helping companies like Pieter Pot grow and realise its circular ambitions through a sustainable long-term lease is exactly what makes our work great. We are thrilled to be part of Pieter Pot’s growth ambitions.”

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