Amazon has announced Alexa for Hospitality, a new mode for Echo devices designed specifically for hotels.
Using the Amazon Echo in their room, guests can now ask Alexa for hotel information, contact the hotel to request guest services, play music in their room and more.
Marriott International will be the first to use the new technology, introducing the Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels starting this summer. Other hotel groups will be able to access the technology “by invitation” from Amazon.
“Customers tell us they love how easy it is to get information, enjoy entertainment, and control connected devices by simply asking Alexa, and we want to offer those experiences everywhere customers want them,” said Daniel Rausch, vice president, Amazon. “Alexa for Hospitality makes your hotel stay a little more like being at home and gives hospitality providers new ways to create memorable stays for their guests.”
“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, Vice President Customer Experience Innovation, Marriott International. “So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience. Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features. We will be evaluating guest feedback and adoption to inform how we expand the skills, features, and functionality offered through Alexa in our hotels.”
With Alexa for Hospitality, hoteliers can enable and customise a range of voice-first features based on their guests’ needs. Using an Amazon Echo in their room, guests can ask Alexa for information like pool hours, request hotel services like room service or housekeeping, call the concierge, and more.
Alexa can also be configured by hospitality providers to allow guests to control and adjust in-room devices like lights, thermostats, blinds, and TVs to their individual preferences or ask Alexa to play music from popular services including iHeartRadio and TuneIn. Guests can also be given access to thousands of Alexa skills to check airport wait times, play games, get in a quick guided workout, play white noise to help them fall asleep, and more.
Soon, Alexa for Hospitality will support the ability for Amazon customers to temporarily connect their Amazon account to the Alexa-enabled device in their room. Once connected, guests will be able to play their personal music from services including Amazon Music and Spotify, and listen to audiobooks with Audible. When a guest checks out, Alexa for Hospitality automatically disconnects their Amazon account from the in-room device.