How Pixel Image is combining online tools to improve off-plan sales


Alice Cruickshank

The modern consumer expects to purchase everything from phones to cars online, so why not houses?

Cat Smith, owner of digital property marketing company Pixel Image, explains why using technology for the sale of new builds stretches far beyond posting on Facebook and Twitter.

Pixel Image creates digital ‘Selector’ tools, which allow potential home buyers to get to know a property intimately – even before it is built.

Cat Smith was interviewed at Propteq Europe.

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