Footfall data startup Gyana has entered a strategic partnership with site analyst Datscha and hotel expert Optimand.
Gyana processes over 100 terabyte of data that is provided by over 80 data partners, including GPS, applications and telecom, and builds a digital representation of human movement and traffic over time.
Datscha provides users with access to data for registered commercial properties in the UK, Sweden and Finland, and will use Gyana to display a heatmap of footfall to show people density in urban areas. The firm currently has over 900 clients.
Optimand, a software-as-a-service analytics platform for the hospitality sector, will integrate Gyana’s insights on hotel customer brand preferences locally and nationally, and brands in the area to enhance marketing capabilities for hotels.
Jacob Philipson, CEO of Datscha, said the company will “always be invested in using data transparency to unlock the potential of the commercial property market” and customers can now “understand the full context of their properties and find attractive new opportunities by displaying footfall data straight onto a map”.
Giuseppe Paolelli, managing director of Optimand said combining “online and offline insights” for hotels and serviced apartments will be “invaluable” for their clients.
Joyeeta Das, CEO of Gyana, believes “marrying multiple parts of the data and expertise pipeline, is a win-win for all”, and the model of “collaborative strategy” can help firms “optimise their investments by sharing resources while retaining distinct identity”.