Propster David Phillips Cooperation

Furniture retailer joins resi design tool for buyers to customise home

Propster, the digital customer platform that enables buyers and tenants to view and choose fit-out options virtually, has announced a key partnership with specialist furnishing services provider David Phillips.

David Phillips, which supplies furniture for every segment of the property market, brings the Propster platform closer to achieving its vision of enabling buyers to configure the fit-out of their properties, including appliances and furnishings online.

Nicholas Gill, CEO of David Phillips, said: “In partnering with Propster we’re ensuring that David Phillips is at the forefront of the digitisation taking place in the property industry. Furthermore, working closely with Propster will advance our efforts around introducing our brand to investors and owner-occupiers across various price points.”

Milan Zahradnik, founder of Propster, said: “By partnering with David Phillips, we’re expanding the range of furnishings available through the platform, which means property developers and landlords can offer more fit-out choices across a range of price points. The completeness of information, including cost breakdowns, allows buyers and tenants to make informed decisions and better prepare for meetings with sales staff.

“Crucially, developers will also benefit from the additional sales opportunities that a wider product range and more choice brings – but in a simplified way so they are not dealing with multiple suppliers, just one platform, Propster. Ultimately, we’re working to make online configuration a more convenient way for buyers to organise the fit-out and furnishing of their property, well in advance of their move in date.”

Currently, large property developers will often provide interested buyers with mock-ups of various fit-out options. Propster’s customer platform augments this process by allowing buyers to view different fit-out options, including various combinations of products, online in real-time.

This level of interactivity is much more convenient for both property developer and customer, as it reduces the need for in-person consultations and discovery calls at the early stages of the buyer decision-making process. This presents obvious benefits for off-plan buyers constrained by time or geographic distance. Furthermore, by encouraging prospective buyers to engage with a project, Propster’s digital customer platform helps property developers create a meaningful first impression and starts the buyer’s personal bonding with their new home.

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