Equiem adds tenant behaviour insight to app suite
Equiem has launched Leasing Dashboards to add to its tenant experience platform for owners and property managers.
Tenant retention is one of the most important challenges that landlords and leasing teams face, especially as companies worldwide rethink their office footprint as a result of Covid-19.
Equiem’s new Leasing Dashboards are designed to help owners segment and profile individual tenants, understand their past behaviours, anticipate their future needs and formulate tailored engagement strategies aimed at long-term retention.
“Every time a tenant uses an Equiem product the data is anonymised, synthesised and presented to the property manager, owner and or leasing team in detailed feeds on the new Leasing Dashboards,” said Gabrielle McMillan, CEO of Equiem.
“The data can easily be sliced to provide insights that help owners build tailored retention strategies for each individual tenant. Landlords and leasing teams armed with this level of detailed data will undoubtedly fare better during lease negotiations throughout this difficult cycle.”
With individualised tenant profiles in hand, owners are able to identify at-risk tenants for re-engagement campaigns and direct resources by pinpointing the content, products, services and events each individual company’s employees consume.
The in-depth analytics and profiles, which can be segmented and viewed for a single building or an entire portfolio, allow landlords and their leasing teams to make more informed decisions on building improvements and/or broader, more personalised engagement strategies and offerings.
To better understand specific tenant demands, Equiem has also upgraded its robust Polls functionality, allowing landlords to target individual tenants with specific questions to further inform their engagement strategies. This information helps landlords better understand tenant sentiment about a variety of subjects, from Covid-related concerns to what services or retailers a tenant would like to see added to the building.
McMillan added: “Low utilisation poses major risks for landlords looking ahead to leases expiring in 2021 and 2022. It’s crucial to have a clear and focused strategy to retain these tenants.”
Equiem’s Leasing Dashboards are the newest addition to Equiem’s core offering. In addition, Equiem offers add-on services and solutions for landlords and property managers, including Smart by Equiem, which measures building occupancy at any given moment; Marketplace, which helps landlords understand what tenants are purchasing on site and via the Equiem app; and Spaces, which allows tenants to book spaces within the building. With each solution or service offered, Equiem’s dashboards generate individualised data to landlords, providing the most comprehensive data set available in the marketplace, the company said.
Founded in 2011, Equiem has offices in Australia, the USA, the UK and The Philippines. Clients include – in Australia: Knight Frank, and Brookfield; in the US: Unico Properties, Rising Realty and Adams & Co, in UK & Ireland: Lendlease, Spear Street Capital, and Arlington.