Placer.ai screenshot
Demand for location analytics jumped as the pandemic forced people to use physical space in new ways

Deals round-up | Placer.ai reaches unicorn status

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Karl Tomusk

Riding a wave of demand for location data in the wake of the pandemic, the analytics startup raised $100m in Series C funding, hitting a valuation of $1bn.

Placer.ai, used by companies like Regency Centres, Taubman and JLL, offers location analytics and foot traffic data to give clients a better understanding of how people use physical spaces.

The company saw “widespread adoption” of its platform in 2021 due to Covid-related upheaval, it said in a statement.

Noam Ben-Zvi, CEO and co-founder of Placer.ai, said: “Placer experienced significant growth during 2021 as a consensus formed across the market that accurate, reliable consumer behaviour analytics is indispensable to brick and mortar decision-making.”

He said that funding will allow the company to add a range of new datasets, such as vehicle traffic, planned construction, web traffic and purchase data.

The round was led by Josh Buckley, with participation from WndrCo, Lacy Groom, MMC Technology Ventures, Fifth Wall Ventures, JBV Capital and Array Ventures.


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