Strategy
10 of the best retail data tools
We asked a panel of experts to name their favourite innovations for footfall and audience insight to help retail property players. Here’s their pick.
Place Dashboard
As the UK Covid-19 situation develops, PlaceDashboard is making available a national view of how people’s behaviour patterns are evolving in town centres. Users can sign up for free to access visit behaviour insights for over 1,900 UK town centres. Go to placedashboard.com
Gyana
This platform provides businesses across multiple verticals ranging from retail to finance and real estate the means to parse footfall and other geospatial and human mobility data, affording businesses unique insight on which to judge the viability of a given location, where to open or reposition stores or how to price a certain piece of property. Gyana.com. Clients include Barclays, Pret a Manger, McKinsey, BCG, EY, PwC, UK Ministry of Defense, Colliers, Ellandi, Knight Frank, Realty Income, Vodafone. Visit gyana.com
Image: Placesense
Placense
Helps businesses understand the connection between people’s behaviour and physical locations. The company does so by turning data from apps into aggregated and anonymous real-time insights. Metrics provided cover customer visits, visit duration, visit frequencies, customer journey paths, gender, age groups, income levels, modes of transport, and other related demographic characteristics. Bloxspring’s PJ Appleton says: “The big challenge has always been about upholding GDPR and privacy. I’m a big fan of what Placense are doing on that front. One of their great strengths is how thought-through they are when it comes to balancing information (data) with discretion (privacy and permission).” See more at placesense.com
Safegraph
US-focused, SafeGraph Places, one of a suite of the company’s products, uses a dataset of 6 million Points-of-Interest with store visit insights and foot-traffic data, to empower retail analytics firms and real estate asset managers to conduct live trade area analysis and give retailers insights. Useful when traditional forecasting based on historic trading performance went out of the window in the pandemic. Check out safegraph.com
Dent Reality
At first glance, it’s an augmented reality app that guides shoppers to the products they want in store based on their shopping list. The data that this activity spits out to retailers allows them to identify relevant products based on a shoppers intent, purchase history and in-store location and make recommendations, adapt their business accordingly. Augment yourself at dentreality.com
Pygmalios
Pygmalios Real Time Occupancy Management was developed to help retailers cope with the restrictions during the Coronavirus pandemic. Accurate sensors installed at the entrance of the store are able to partially replace the presence of a live employee at the door. Thanks to these sensors, the system regulates the number of customers allowed to enter the store. Step inside pygmalios.com
Locomizer
A retail advertising specialist that allows clients to “use tech like a‘magnifying glass’to help them to identify precise locations, so that they deliver their message to the right people at the right time”, Locomizer says. Visit locomizer.com
Location Sciences
Advertisers are wasting millions of dollars on location data inventory that is either not contributing to their marketing goals or is completely useless, and outcomes of advertiser campaigns are being compromised which impacts sales and marketing strategy outcomes. Verify is our proprietary verification platform, offering independent, media-agnostic analysis and authentication of the accuracy and quality of location-targeted advertising data. Targeted reading at locationservices.ai
Placer.ai
California and Israel based foot traffic analytics platform that leverages anonymised location data from a panel of 30 million devices to generate insights into any location. Cushman & Wakefield recently announced an agreement with Placer.ai, which will enhance the firm’s ability to help clients make data-driven decisions about their portfolios, particularly in the retail sector. Additionally, clients include Tishman Speyer, Caesars Entertainment, Waterstone Properties, NewMark Merrill Companies, JLL. See placer.ai
Mallcomm
Mallcomm connects people at all levels enabling them to simply and effectively engage, manage, secure and operate their physical and digital environment. It helps you curate and promote your ecosystem and provides a suite of powerful data insights for you to efficiently measure and adapt the outputs of your B2B and B2C engagement. Visit mallcommapp.com
Hoxton Analytics
Trusted by Bruntwood Works, JLL, Transport for London among others. Employs low level cameras for anonymous footfall counting. Check hoxtonanalytics.com
The PlaceTech academy of experts consists of 100 real estate and technology professionals. To join and contribute to future ‘best in class’ articles email your request to news@placetech.net
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