What happened at WeWork’s Summer Camp?
There’s no doubt that there would have been a few tired, perhaps sore, heads as hundreds of ‘WeWorkers’ returned to their shared spaces on Monday morning after attending the 7th Summer Camp in Tunbridge Wells, UK.
The annual event attracted around 8,000 people from all over the WeWork world including America, Canada, Ireland, Spain, India, Singapore and more.
Last year’s event, which drew more than 5,000 people, was the first to be held outside the US, when it came to Eridge Park in Kent.
The part-music, part-wellbeing festival ran by the property company, appears to be coming for Michael Eavis’ golden crown with the likes of Bastille, Alesso and Lorde entertaining the crowd over the 3-day event.
In between the music acts, rather than the usual festival experience of queuing for an hour to get a couple of cans, attendees could get involved with activities such as foraging, paddleboarding, muggle quidditch, hip hop yoga, wellbeing talks, basket weaving and beatboxing workshops.
Festival goers didn’t need to worry about carrying money for the food vans or bars, as they were all given RFID tagged wristbands which service attendants scanned for uploaded credits. RFID tagging uses small radio frequency devices for identification and tracking purposes – I wonder how many will keep the wristbands on for months after?
In keeping with WeWork’s commitment to sustainability and being meat-free, the Summer Camp served no meat and plastic water bottles and straws were banned.
First it was real estate, now it’s festivals, the question is what industry will WeWork disrupt next?