British Land achieved 40% occupancy at meeting rooms in its new Storey members club for tenants at Paddington Central, the office campus in London, in the second month.
Storey Club occupies 10,000 sq ft over two floors at 4 Kindgom Street. There are five meeting rooms and two event spaces, along with comfy seating areas and work booths.
The feel is meant to be a “working space where people can get food, not a cafe where you can work”, according to Steve Munroe, Storey Club lead at British Land.
Further Storey Clubs are planned for British Land’s two other London campuses, at Broadgate and Regent’s Place, though the next won’t open until 2020.
Use of the club is limited to office tenants at Paddington Central, along with customers of the coworking and small-suite spaces within the campus, also branded Storey.
Meetings room range from £95 an hour to £195 an hour, which is in line with the local market, Munroe said on a tour for journalists. The space is operated by Storey, an in-house division of British Land.
The industry average for meeting room and flex desk occupancy was 40%, Munroe said, and this was hit in the second month of operation at Storey Club, Paddington Central, with which the company was pleased. This was based on four hours of meeting books out of the 10 hours the club is currently open during the day. Evening opening will begin soon, with private dining, viewings and events expected to be held. The club opened at the start of April.