‘Search and shop’ store opens in Covent Garden

WhereWolf aims to demonstrate the future of retail and combat falling High Street footfall figures with its app that provides shop stock availability in real time. This concept is thought to be the first of its kind.

Located in the St Martin’s Courtyard development, WhereWolf will run its 1,700 sq ft store for visitors until 15 August.

The WhereWolf app makes in-store inventories searchable for shoppers to check size and store availability in real time. The app can detect the location of consumers and allow them to search for products in high street stores.

As well as driving footfall, the app provides an alternative to e-commerce services such as click and collect, with a faster service. The WhereWolf app also has a price drop feature, which enables customers to be notified if the price of their selected product drops in store so they can come into the shop and buy it.

Currently the app covers fashion items available in the London area, with brands such as Diesel, Belstaff and Forever 21 appearing in the app search feature.

The 2-floor pop-up retail space will offer a range of products from several leading British and European independent designers. It will feature a combination of products currently available as well as a preview of their upcoming collections, all digitally updated every hour.

In addition, the pop-up store will provide a programme of fashion masterclasses and workshops, offering sessions that introduce shoppers to the brand owners and allow them to interact with the product.

Dhruv Bonnerjee, founder & CEO at WhereWolf, added: “We are very excited to launch our first UK pop-up in St Martin’s Courtyard, one of London’s most bustling and fashionable neighbourhoods. The constant high footfall at this central London location makes it the ideal destination for us to share our vision for the future of retail. We are looking forward to sharing our vision of how the high street needs to be digitally transformed in order to offer something unique for consumers in the future.”

• Place North West’s Future of Retail event takes place on 13 September in Manchester. Click here for tickets