Purplebricks Alexa

Purplebricks to offer house sale updates with Alexa

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Nicola Byrne

Online estate agent Purplebricks has teamed up with Amazon to bring the household voice technology Alexa to its UK customers for updates on the sale of their home.

Consumers usually ask Alexa about the weather or to play their favourite playlist, now they’re able to ask a range of questions about the sale of their house, such as:

  • “What viewings do I have today?”
  • “How is my property performing?”
  • “What new messages do I have?”

Vic Darvey, CEO of Purplebricks, said: “Most areas of our lives are already digitised, at the touch of a button we can check our bank balance, book a taxi and order groceries. Yet when it comes to the property market, many things rely on manual processes and outdated technology.

“Through our app and now with a voice command to Alexa, homeowners have a transparent and convenient process, and can receive an update in seconds. Our local property experts are still there every step of the way too, with this technology helping to reduce admin and giving our experts more time to support customers in other ways.”

The estate agent developed the technology in response to feedback from a survey of over 2,000 Purplebricks customers on how they prefer to receive updates on their property.

Almost half said they wanted to hear updates on their house once or a few times a day, and 59% preferred to receive updates electronically via an app or device.

Purplebricks isn’t the first estate agency to use Alexa, with Hunters Estate Agents using it to create a property valuation tool, using Zoopla data, in April 2019.

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