PlaceTech launches for proptech market
Place Group has launched its latest publication, PlaceTech, where the property and technology communities meet.
The launch follows the success of the company’s first publication, Place North West, which covers the business-to-business property market in the North West of England, and now attracts more than 70,000 visitors to the website each month.
Place is extending its reach into the specialist B2B media market for property professionals keen to learn about tech coming into their sector.
See gallery from London launch party below
Paul Unger, founder and publisher of Place North West and PlaceTech, said: “I’ve been interested in property technology for several years and as I have looked more closely at the subject it became clear there wasn’t a regular trusted source of information to help property people find their way when it came to digital transformation.
“Readers told us they have seen enough about the threat of disruption. They have done the theory and are now ready for the practical. Property businesses are starting to make buying decisions and we believe there is a gap for educating, informing and championing the products and pioneers leading the way down the proptech path.”
PlaceTech will cover the full breadth of built environment disciplines that go into making places, just as Place North West does: architecture and design, construction, engineering, surveying, agency, investment, management, planning, policy, transport and more in between.
At launch placetech.net contains guides on blockchain and artificial intelligence, specific product showcases, news about tech adopters, and expert insight for those wanting strategic advice.
UK commercial and residential property assets are worth a combined £6.8tn according to the Investment Property Forum. If 1% of value was spent on tech that would equate to a £68bn UK proptech market.
PlaceTech has agreed launch partnerships with Bruntwood and Manchester Science Partnerships, OBI Property, Mills & Reeve, and Redwood Consulting; all leading property players helping to shape the tech landscape and modernising real estate for the tech-enabled generation.
A weekly PlaceTech Briefing email newsletter will begin distribution in March. As well as online content there will be quarterly breakfast briefings on the latest news and predictions in our PlaceTech Trend Talks series. This will start in Manchester in April, followed by Amsterdam, London and Stockholm as we take the PlaceTech conversation to European innovation hotspots.
Launch parties were held in London and Manchester in February attended by 200 people from across property and tech communities in the UK and Europe.
The London launch followed Propteq Europe earlier the same day. PlaceTech will be returning to the capital for FUTURE:Proptech in May, followed by the first MIPIM Proptech Europe in Paris in June.
We welcome contributions to PlaceTech. A copy of our Editorial Submission Guidelines is available to download here. We are eager to hear about your favourite tech, exciting proptech companies you have discovered, innovations you would like to see.
Click image to launch gallery