The digital parking assistant has appointed Angelique de Rauville as managing director of its business in the UK as it plans to ‘increase our business exponentially in the short-term’.
ParkBee was founded in 2015 in the Netherlands and has offices in Amsterdam and London, employing 50 people in all. The business raised €5m in 2015 to scale its activities.
The app allows drivers to locate and reserve available spaces in off-street car parks and be directed to those spaces through the ParkBee app and affiliates such as Google Maps.
De Rauville brings 20 years of leadership experience in the real estate industry. With full responsibility for the leadership and development of ParkBee in London, De Rauville will play a key role in meeting the company’s ambitious growth goals in London and the UK.
She said: “As one of the world’s first digital car park operators, ParkBee’s aim is linking drivers to convenient off-street parking locations while helping property owners and local authorities to make better, more efficient use of existing urban space. By optimising existing car parking, ParkBee creates more room in towns and cities for people and maximises revenue for landlords and tenants.”
De Rauville continued: “Our network of parking locations, combined with systems that predict prices and direct traffic to available spaces, already allows us to provide efficient parking in the UK and our plan is to increase our business exponentially in the short-term.
“We have the capability, track record, and team to meaningfully scale this business in the UK. We do not see any impediments to achieve our goal and we are looking forward to this next stage in the ParkBee journey as we roll-out our strategy in this region.”
De Rauville started her career in real estate in 1998 when founding Provest Management, a South African listed real estate investment company. In 2003, Provest was acquired by Investec Group, the international bank and asset manager. In 2007, she was named global head of property investments at Investec based out of its London offices.
Since 2014, de Rauville has worked as an independent consultant for various real estate companies and family offices and was a real estate investor herself. She has also held various board positions of listed and unlisted real estate companies.
Werner Paul Boerma, CEO ParkBee: “Angelique’s track record, international experience, and management skills are impressive, so we are thrilled having her on board. We are convinced she will effectively lead our team in London and realise our intended expansion in the UK together with the great team that has already proven ParkBee is in an excellent position to create substantial value for real estate owners and consumers. We have a tremendous opportunity to grow further, in particular in the UK, being a significantly larger market than the Netherlands. Attracting someone of Angelique’s calibre into our business is a great endorsement of our strategy and ambition.”
ParkBee optimises occupancy rates in parking locations through data and smart technology for reservations, dynamic pricing and direct integration in large parking and mobility platforms of, amongst others, Parkmobile, Yellowbrick and ANWB.