Carly Morris is the new head of Geovation, the OS and HM Land Registry initiative to propel innovative startups using location and property data to the next level.
Morris joins from International Airlines Group, where she was head of innovation, leading emerging technology trials within its logistics business, as well as the Hangar 51 accelerator programme. Prior to this she specialised in trade and working capital in financial services.
She replaces Alex Wrottesley who joined mapping technology firm Landmark Information in the summer.
Paul Cruddace, head of research and innovation at Ordnance Survey, said: “Since its inception, Geovation has firmly established itself within the British startup and entrepreneurial community and supported the UK economy. I am looking forward to working with Carly, as we build on this and help Geovation break new territory.”
Morris said: “The UK is a global innovation powerhouse, and we are there to help the entrepreneurs of the future thrive. Geovation provides startups with access to one of the world’s richest and most accurate location and property data banks. The opportunities are endless. Everything happens somewhere, and if an entrepreneur’s idea involves the use of location property information, we are going to ensure Geovation is the best place to help that idea flourish. We will evolve Geovation, so it can help find, grow and launch some of the best start-ups you haven’t heard of yet.”
Geovation has more than 800 members, and the Accelerator Programme, since launching in 2015, has to date helped 125 startups introduce innovative digital products and services to their respective markets. These start-ups have raised more than £86m in third-party funding and created 566 new jobs.