Craig Robinson Powered by We

Newmark Knight Frank’s Robinson to head WeWork fit-out arm

Coworking provider WeWork has appointed former CEO of global corporate services at Newmark Knight Frank, Craig Robinson to its Powered by We office fit-out division.

With more than 300 locations across over 80 cities, WeWork currently has a firm hold on the coworking marketplace. However, its new Powered by We project hopes to establish the company in the commercial property fit-out sector.

Robinson will be joining WeWork as global head of Enterprise Services for Powered By We. Prior to Newmark, he was president of the US region of Colliers International.

Chief growth officer at WeWork, David Fano, said: “Craig has spent more than 20 years advising enterprises and building full occupiers’ services businesses, both within large global public companies as well as mid-cap growth companies. Above all, Craig has a deep understanding of and appreciation for the role of data and technology in delivering an optimal workplace experience.

“In this newly created role, Craig will oversee WeWork’s integrated portfolio of solutions for Powered by We clients, including program and project management, design and build services, and facilities management. Partnering with WeWork’s integrated development, design and construction teams, Craig will help bring WeWork’s expertise directly to enterprises’ owned or leased spaces.”

How will Powered by We operate?

Powered by We is essentially a white label version of the WeWork product. The new service will offer clients a full team for their office design requirements, including designers, architects, contractors, and community managers.

The aim is to create entirely tailored spaces to a company’s requirements. This will be determined through data gathered on how employees currently use space through sensor technology.

WeWork’s latest project will also offer what it terms as ‘space management and activation’, where the company’s community managers will run and configure current office set-ups to make the most of space and grow an office culture.

David Fano said of the new project: “Our integrated team knows that creating the optimal work environment is about more than the right location, the perfect furniture, or the best coffee. It’s about bringing all of these elements together and ensuring your workspace is engineered for all the ways your teams work best – driving the human connections that result in better work.

“Whether we’re serving members through a custom buildout in one of our WeWork locations, redesigning their owned or leased spaces via Powered by We, or offering them Global Access to our entire network of WeWork locations around the world, our aim is to give enterprises a consistent, optimal experience across their full portfolio of workspace.”

So far, 2 Powered by We spaces have opened in the US, though WeWork is yet to reveal which clients it has been working with.

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