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Mallcomm signs pan-European shopping centre partnership

In its largest European partnership yet, Mallcomm has teamed up with ECE Marketplaces to deliver a bespoke digital tenant engagement platform in shopping centres across Germany, Austria, Hungary and Italy.

The global proptech provider specialises in tech for the management of day-to-day operations and provides real-time insights, tracking footfall, sales and energy performance.

With more than 100 shopping centres and 12,300 retail tenants, ECE Marketplaces has a portfolio that spans 3.5m sq m across major European cities such as Krakow, Budapest, Munich and Verona.

The deal with Mallcomm gives the shopping centre operator a platform to run communication between management teams and retailers, enabling a better understanding of what drives shop operations and the delivery of targeted services and placemaking initiatives.

Michael Triebold, director, digital business, marketing & research at ECE Marketplaces, said: “We are excited for this co-operation with Mallcomm and believe that we have found a great partner to progress on digitalisation within our shopping centres.

“Implementing this solution will allow us to become faster in our communication with our partners as well as more sustainable. This young partnership with Mallcomm has already been very rewarding, so we are very much looking forward to extending this relationship.”

David Fuller-Watts, managing director of Mallcomm, added: “This is the largest partnership we have ever signed in Europe and we are delighted to be selected by ECE Marketplaces to support the next phase of evolution at more than a hundred leading retail destinations.

“Our platform helps drive closer collaboration between landlords and tenants, enabling real-time digital engagement that helps streamline day-to-day operations, creates service charge efficiencies and increases trust and transparency around critical areas such as energy performance and sales.  We look forward to working with ECE Marketplaces, and more than 12,000 retail tenants, to create truly connected communities at these assets.”

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