Strategy
Mallcomm becomes PlaceTech annual partner
The leading real estate technology for creating engaged communities and well-managed places will lever PlaceTech’s global reach to deliver its ambitious growth plan.
Michelle Buxton, founder and CEO of Mallcomm, said: “We’re delighted to become one of only four strategic partners of PlaceTech, an organisation that shares our vision to bring insight and analysis to the property sector, and shine a light on how technology can radically and positively change the face of the built environment. As we move onto our next stage of growth, we’re excited about the opportunity we have to work with the PlaceTech team, its partners and all the diverse stakeholders involved in our increasingly innovative and dynamic sector.”
The annual partnership includes online and offline marketing and business development activity across editorial, thought-leadership, advertising, events and introductions.
Dino Moutsopoulos, commercial director of PlaceTech, said: “Having tracked and been impressed with the recent growth of Mallcomm, I am truly delighted to have secured this agreement. They are one of the industry’s true success stories and I am very much looking forward to working closely with Michelle, Ed and the team going forward.”
Finding ways to improve the efficiency and effectiveness of business operations is clearly at the forefront of the minds of business leaders across the world, as we move from a global health crisis to a period of economic uncertainty.
Mallcomm was established over five years ago to help property owners and managing agents digitise their property management and occupier communications processes. Through best in class technology, Mallcomm has grown into a global company operating in over 20 countries, working with some of the biggest names in international real estate including Brookfield Retail Properties, Unibail-Rodamco-Westfield (URW) and Savills.
As the company evolves, Mallcomm is now moving into the next stage of its growth focusing on diversification into more asset classes, with a focus on offices, residential and travel, alongside expanding into even more countries.
Mallcomm is a multi-award-winning 360-degree integrator for managing and engaging real estate communities: occupiers, operations, suppliers, shoppers and other stakeholders.
Mallcomm transforms the users’ experience of the space, creates loyalty by connecting people to places whilst delivering efficient operations, significant budget savings and valuable insights. The platform has been implemented in over 300 destinations in 22 countries and is actively used by over 300,000 users globally. Mallcomm engages B2B and B2C audiences for all real estate classes: Retail, Office, Mixed-use, BIDs, Residential, Airports.
PlaceTech and Mallcomm will now begin a 12-month programme building on work the two companies have already done around international event coverage, social media amplification and brand positioning.
The PlaceTech autumn event season begins tomorrow with the Offices briefing and will touch on industrial, retail and leisure and residential in the coming months.
The other PlaceTech annual partners are Node, Bruntwood Works and Mills & Reeve.
PlaceTech began publishing in February 2018 and is brought to you by the same team behind the successful Place North West trade website and event organiser. PlaceTech is read by property tech influencers across the world, accessing the latest trends and news on the future of property.
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