Introducing LandInsight GO, a new companion mobile app included in LandInsight’s subscription service that streamlines the process of finding and assessing off-market land.
It’s been said by some developers that their most successful developments started out as random sites that they had ‘stumbled upon’.
LandInsight GO’s aim is to provide essential information and functionality when a developer’s sixth-sense goes off about a potential development site.
The app is tailor-made for developers and land agents engaged in site sourcing and assessment, and acts as a companion to the original LandInsight desktop application which brings together core maps, data and tools needed to source new opportunities and manage them through to completion.
The startup aggregates official data from hundreds of sources and uses machine learning to make that data intelligible and easy to navigate on a map-based interface.
When launching the app, it automatically locates the user’s position and asks to confirm the site they wish to save.
The sites are outlined with the official Land Registry site boundaries and users can also preview ownership information and official parcel areas to help make snap assessments of the site for later review.
LandInsight GO synchronises with the desktop app, so all saved sites can be viewed on smartphones and the desktop.
Jonny Britton, CEO of LandInsight, explained why the app was created: “Giving developers access to LandInsight and to data had huge amounts of value. We then looked really closely at their behaviour and found that they were spending a lot of time out of the office walking around, looking at opportunities, finding new areas, and plotting them all out.
We saw that they were taking out a notepad and pen and it really wasn’t effective. For example, they might not necessarily know the address of a site, and it might not even have a proper address. We want to ensure that whatever they were doing, we can support them with technology.”
The app was trialled by hundreds of early beta users including CBRE, Savills and Churchill Living who all requested multiple licenses for the app. Since the launch of the trial LandInsight have found that around 80 additional new opportunities are being created per user per month.
The app is available with all of LandInsight’s packages starting from £45 per month.