King’s Cross plugs into Equiem
King’s Cross has picked Equiem to deliver an occupier and customer engagement platform for residents, workers and visitors.
The platform, accessible via desktop or as a smartphone app, will bring all the estate’s services and amenities into one place with different, personalised services for each customer group.
Users can access information and support for their building and explore products and services from onsite retailers.
The app also includes promotional offers, news, exclusive access to certain events and instant communication with King’s Cross.
With UK offices re-opening, the app gives office occupiers re-entry guides, safety guides, tailored content and services as people return to their workplaces.
Meanwhile, visitors will have access to a retail directory, an estate map, deals and discounts and click and collect shopping.
Gilbert Yule, estate and customer service lead at King’s Cross, said: “Our community of occupiers and customers are the most important part of King’s Cross. They are what make this place so distinctive.
“Equiem’s platform will be fully integrated into King’s Cross to provide a seamless experience for all our audiences, helping to enhance our connection with our users and deliver the data and insight that will support us in delivering more effective, more impactful content in the future.
Bronny Wilson, regional head of UK and Ireland at Equiem, added: “King’s Cross is one of the most exciting developments in London, and their ambitions match perfectly with ours. We both want to equip retailers, restaurants, residents and visitors with user-friendly technologies that make working and living easier every day.
“King’s Cross has created a thriving place. Equiem’s platform will replicate it digitally so their customers can enjoy it anywhere, anytime.”