House by Urban Splash launches design tool for buyers
The developer’s modular division has worked with visual agency Uniform to allow people to design their future home online to their own specification.
House by Urban Splash customers can already choose how much space they want, and how they wish to live – for example, by specifying open-plan or sub-divided spaces, as well as select internal and external finishes.
Jonathan Falkingham at House by Urban Splash, and co-founder of Urban Splash says: “An innovative application of technology is more crucial than ever before, with customers conducting more interactions online – particularly in the past six months. With our new configurator, we hope that customers will increasingly approach their homebuying journey in the same way, allowing them to make crucial decisions about how their new home will feel, look and function.
“A new first point of contact for House customers, our configurator perfectly aligns with the broader journey in which we use modern methods of construction to build high quality homes with short build time. These new ways of working will play a huge role in our industry moving forward, and I hope they raise the bar – opening the door to increased customer choice and great design.”
The new online design tool now enables potential buyers to experiment virtually with different internal layouts and material finishes, moving walls to create different spaces and changing the position of kitchens, living areas and bedrooms. All changes are shown in real-time, helping the customer to visualise and specify the best layout to suit their way of life.
Designed by Liverpool-based architectural visualisation studio Uniform, the configurator uses pixel streaming technology that until now, has been employed by car manufacturers for its customers to virtually build their own cars, has never before used in the homes market. This latest technology allows for a more detailed experience, without slowing down buyers’ computers, meaning it is compatible with all home devices, including tablets and mobile phones through a standard web browser, and is therefore accessible and inclusive to everyone.
House by Urban Splash is a joint venture between Urban Splash, Homes England and Sekisui House – one of the world’s leading housebuilders specialising in modern methods of construction and factory built sustainable homes. Other shareholders include architect and TV presenter George Clarke, and We Buy Any Car founder and tech entrepreneur Noel McKee.
Uniform creative director, Nick Bentley, says: “By leveraging the latest gaming and cloud computing technologies, we have been able to bring about the best home configuration experience to every user, on any device. The end-user doesn’t need a high-end computer, creating an accessible solution for affordable housing.
“In the same way that new technologies such as Google Stadia and Microsoft xCloud will redefine the way we play games online over the next decade, we at Uniform believe that this technology will change the way homes are configurated and as a result, marketed and purchased.”