The companies will share their data sets, allowing customers to match footfall and available retail units, with an aim to provide deeper insights on tenant behaviour.
The partnership will enable the firms to calculate the current turnover, and predict future turnover, for each retail location or brand, globally.
Gyana processes multiple datasets, provided by over 80 data partners, including GPS, applications and telecom, and builds a digital representation of human movement and traffic over time.
eLocations routinely finds and lists available retail space using listings from the most active brokers around the world, with users able to filter by search, street, size, brand or broker to find the right location. Users can also access datasets such as footfall and former tenant information.
Enrico Faccioli, chief operating officer of Gyana said: “We are strong advocates of collaboration and always keen to partner up with companies sharing the same vision. It’s clear how a mutual exchange of insights between eLocations and Gyana can generate a ‘1+1=3’ effect for the end users. Higher transparency and better insights can only be a positive for the retail sector.“