Premium adult electric scooter company, AER Electric has welcomed the UK Government’s plans to fast-track e-scooter trials as part of a national initiative to get people back to work using alternative, sustainable methods of public transport after the lockdown.
Working in collaboration with Berlin-based designers, AER designed the AER 557 e-scooter specifically for road use. Created from scratch, the AER 557 is the world’s first ‘vehicle grade’ high-performance scooter and gained international recognition at the industry-leading Eurobike trade fair, winning best start-up award 2019. At the exhibition, the judges cited it as “a high-performance e-scooter that works, feels and rides differently to any other electric scooter on the market.”
Established in 2017 by founder, John Irving, AER has raised £1m to date through the UK’s Enterprise Initiative Scheme. The company’s valuation has risen from £900,000 to £7.5m in the last two years. As part of its expansion plans, AER has this month taken a 5,000 sq ft unit in Cheshire, from where it will manufacture and distribute its e-scooters for the UK.
After three years of development, and seven prototypes, the first pre-production units are going into selected retailers in UK and Europe. They are already in Selfridges in London. The retail price is around £2,199 including VAT.
Speaking about the fast-emerging e-scooter market, John Irving, managing director at AER, commented: “We whole-heartedly welcome the Government’s proposed changes in legislation. We established AER three years ago with an unwavering commitment to transform the future of transportation and bring greater sustainability, safety and ease of travel to urban life. We never could have foreseen the seismic shift in demand we are seeing towards e-scooters as the Government looks at how we as a nation can return to work safely.
“Whilst we knew there would be demand for a more energy-efficient mode of travel in the UK eventually, our customer base has been predominantly in the US and in many European countries where e-scooters are road-legal. We look forward to hearing how these trials progress and, if successful, we believe our award-winning product is well-placed to meet the need of commuters looking for a more energy-efficient and safer way to travel.”