DMDModular accelerates overseas expansion
The Polish company currently delivering a 25-storey modular hotel for Marriott in New York City has opened in the UK , is planning a US division and has won work in France.
In the UK, Barry Holden has joined from Yorkshire-based Premier Modular as development director. Holden was regional director and part of the senior leadership team at Premier.
A US arm of the business is set to be announced in early October. PlaceTech spoke with Holden and DMDModular’s Woźniak-Szpakiewicz to find out what moves the company is making to establish itself further afield from its central European position.
Louvre Hotels Group has instructed DMDModular to manufacturer a four-star 270-room hotel in Poland, with a start date yet to be determined.
Ewelina Woźniak-Szpakiewicz, CEO, said hiring Holden met a need “for a local person who can have direct contact with people in the UK in a matter of minutes. We recognised the need for someone skilled in this market and are incredibly happy with Barry’s appointment.”
Holden has seemingly hit the ground running. He said DMDModular is already in discussions over three projects in the UK, two of which are at negotiation stage.
“One is in the hospitality sector for a hotel, and the other is in the commercial property sector for a high-rise build to rent scheme. They’re mixed-use infrastructure projects from key capital developers,” he said.
Holden said the “enquiry level from [the US and UK] has been phenomenal, and currently we’re working strategically to agree which are the correct partners to do business with.”
Woźniak-Szpakiewicz explained the growth into the two countries by saying that “the UK and US markets are similar in therms of their wants and their challenges. Both markets have a growing need for more residential and hospitality space, but they both have a recognised skills shortage having effect on deliverability and timelines, part of our success and attraction here at DMD in Poland is the ability to offer a developed and sustained highly skilled delivery team from architect to production personnel to deliver these growing sector needs.”
While they are both key markets for DMDModular, the CEO said she doesn’t want people to assume that all of their work will be focused here. “We’re also creating some great projects in Poland and Germany too, along with the work we’re doing on recreation projects in the Netherlands.
“We’re only three years old, but we have a saying that working one year here is like working three years in any other company. We have grown rapidly and are working on delivering projects and putting new ones into the pipeline. DMDModular has had to be fast to react to the evolving modular market, which is incredibly dynamic and ever-changing.”
Holden agreed. “Our goal is to be a disruptor in the market, and we’re looking to register ourselves in the UK and US sectors and its respective supply chains. We also want to grow a national coverage in the UK, particularly in the North in commercial and hospitality sectors. We know hotels are going to be a hugely growing market, especially for the volumetric modular four- and five-star market.”
“Both appointments mark a serious investment in the future. We’re also set to expand our factory in Poland in a measured view on what is becoming a worldwide growth market. It will deliver us a set flow pattern and will give us the capacity for larger projects.
“We’re evaluating the market as we speak. Our goal and objective is to establish ourselves architecturally and operationally with allied partners within the sectors. We will definitely achieve this.”