Cushman appoints first head of data

Amid real estate’s push for more tech talent to move the industry forward, Cushman & Wakefield has appointed its first chief data officer.

Payman Sadegh has joined the global real estate services firm to “advance enterprise data management capabilities”.

Payman Sadegh Cushman

Payman Sadegh, chief data officer at Cushman & Wakefield

His role will involve driving efficiencies and delivering data-led insights for the firm and its clients.

The hire reflects the importance Cushman & Wakefield sees in tech in the future of the industry.

Sal Companieh, the firm’s chief digital and information officer, said: “From workspace management to service delivery and cost control, technology and data are integral to real estate’s performance and value.”

With more than two decades of data analytics experience, Sadegh was previously chief data officer at the US General Services Administration, which supports the functioning of federal agencies.

While there, he led the GSA’s data organisation as a White House Presidential Innovation Fellow.

Before his time at the agency, Sadegh was chief data science officer at Visual IQ, now part of Nielsen. He built the company’s data science function and led the creation of innovative data products for the advertising industry.

Companieh added: “Payman’s expertise in evolving data programmes with enterprise scale and secure architecture will enhance our firm’s ability to digitally enable services across all sectors and geographies, furthering the efficiency and measurable return we deliver for our clients.”

Sadegh said: “I am proud to have joined Cushman & Wakefield, a firm advancing its world-class talent platform through investing in data.

“Driving market differentiating outcomes in today’s complex world requires access to reliable and up-to-date data as well as the ability to turn data into useful information, insights and, ultimately, action.

“This focus will enable us to further meet market demand with the right solutions at the right time and to adapt quickly as market conditions change.”

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