Lane1

Community app Lane raises $2.5m for US expansion

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Nicholas Fearn

Canadian workplace experience platform Lane has raised $2.5m to expand into the US market, backed by Alate Partners, Panache Ventures and Colliers with Techstars.

Lane plans to make a string of new hires and office openings across the US. Last month, the firm opened an office in New York and will be opening another in Los Angeles in Q3 of this year.

As part of this expansion drive, it has established partnerships with leading organisations such as Brookfield, Dream and Colliers. According to Lane, the combination of these partners brings its global sq ft coverage to 68 million.

Founded in 2015 by Clinton Robinson and Kofi Gyekye, Lane is looking to change the way people interact with the places they work and the people they work with.

The workplace experience software provides users with services such as newsletters, community events, retail promotions, loyalty schemes, digital forms, tenant handbooks, conference room booking, guest registration, building access and a digital concierge.

Clinton Robinson, CEO of Lane, said: “This is an exciting time for Lane. We’ve been working away on the backend to make the most impactful, useful platform for both property managers and users and look forward to bringing our technology to the US and improving and redefining what a workplace is and can be.”

Since launching four years ago, Lane claims to have been able to “increase engagement 20 times its previous amount in existing buildings while seeing an influx of both tenants, office managers and landlords partaking in building-centric activities”.

The firm also said its clients have experienced a 13-fold increased reach in terms of employee communication and interaction, and 2.2x the ROI from improved productivity by investing in the platform.

Lane confirmed that it may potentially open an additional office in Houston and begin gearing up for European expansion in 2020.

Jake Cassaday, partner at Relay Ventures, added:  “You’d think a company playing such a vital role in the operation of a commercial building would start small, perhaps a pilot with a single tenant, or maybe one building in a small portfolio. This was not the case for Lane.

“Their first customer was a global real estate powerhouse, Brookfield, who looked to the Lane team to light up a platform for the best Class A assets nationwide. It takes a special breed of entrepreneur to make that happen, and to build a platform that scales well beyond that initial roll-out.”

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