Broadgate debuts British Land community app
The developer has chosen Equiem as its partner to deliver a digital tenant engagement app across its mixed-use London campuses.
Broadgate, one of London’s largest pedestrianised neighbourhoods, will be the first British Land campus to benefit from the partnership. Over 26,000 people are based at the campus, which attracts more than 19 million visitors each year. The app is designed to help people get the most from their time at Broadgate – whether in their office or visiting its shops and restaurants – by providing them with curated content and direct communication as well as touchless access to offices and amenities.
Equiem’s app will also play a key role in supporting British Land’s customers as they begin to reoccupy their spaces at Broadgate, from enabling them to understand their environments including reception traffic, occupancy and air quality, to facilitating building and meeting room access and bookings.
Equiem was selected as a partner, thanks to its extensive experience across the world in connecting communities digitally. The two firms will work in partnership to create the most comprehensive service available in the market by combining Equiem’s tenant experience app and British Land’s Vicinitee platform, which is already embedded into many of its buildings.
Julian Barker, head of smart places at British Land, said: “The role of technology in creating better quality, healthier and more sustainable real estate for our customers and their people is now even more important as a result of Covid-19. Our aim is to make people central to the process and build a real sense of community through the app. Equiem shares our vision – its team is data-driven, collaborative and forward-thinking, which is what made the decision easy when selecting a digital tenant engagement partner.”
Gabrielle McMillan, CEO of Equiem, added: “Equiem is delighted to introduce its tenant engagement experience at British Land’s Broadgate campus, bringing property owners and their customers closer together through enhanced communication and better customer experiences. It will also allow owners like British Land – and its occupiers – to unlock new revenue streams and gather actionable insights in real time. The UK continues to be an exciting market for Equiem – a direct result of being able to provide landlords with the tools and services their customers expect today.”