Blackstone, Brookfield back VTS Market’s UK launch
VTS, the global proptech software provider, has launched its marketing and leasing platform VTS Market in the UK, having signed up several industry-leading asset managers.
Building on VTS’s existing features, VTS Market gives landlords tools for letting their spaces online, including virtual tours, photos, 3D space renderings and refurbished floor plans.
Users can review, approve and publish spaces online on the VTS Marketplace listings site. They can also take a ‘multi-channel’ approach by also publishing spaces on their own website and email listings.
Blackstone’s real estate services platform Revantage Europe was the region’s first company to adopt VTS Market, rolling it out across the majority of its 3m sq ft London office portfolio.
Ed Hodgson, managing director of Revantage, said: “We’re keen to maintain our competitive advantage in the leasing market and find alternate ways of marketing our spaces.”
He said that being able to offer prospective tenants a “one-click experience” of Revantage’s space, distribute its content and track leads has “proved critical” to informing its leasing strategy.
Other UK landlords and asset managers who have signed up include Brookfield, Tishman Speyer, Bentall Green Oak, Ashby Capital, Gaw Capital, V7 and LM Stern.
Interactivity in a hybrid age
Charlie Wade, EMEA managing director at VTS, said: “As we familiarise ourselves with an increasingly hybrid way of working, landlords and real estate agents need an interactive digital platform to market their space to prospective occupiers and the tenant rep community.
“VTS Market ensures that best-in-class digital content is integrated into existing workflows with powerful analytics to offer our customers competitive edge in the rapidly evolving leasing market. We are thrilled at the continued adoption by leading names including Revantage and look forward to seeing further feedback from the London market.”
Earlier this summer, VTS launched VTS Rise, a tenant engagement platform, which helps landlords “curate” their spaces and tap into real-time insights into how tenants use the space and amenities.
Managing more than 12bn sq ft of commercial real estate assets – including a third of office space in Central London offices – VTS’s customer base is large enough that it has been able to launch and scale products quickly in the past.
For example, with existing customers adopting VTS Rise, the platform has already been rolled out across 300m sq ft of commercial assets in 161 cities.