Responsibilities

The Marketing Manager will be charged with bringing the best ideas and knowledge out of the people, projects and partnerships.

1. Brand – Build the brand strategy (positioning, image and key brand assets e.g. website)
2. Awareness – Increase awareness of the company (PR, events, speaking opportunities, blogs )
3. Lead Generation – Drive the business lead generation strategy (this is the more tangible element to segment the audience and drive sales leads) – database, direct marketing,

Key objectives of this role are to:

• Brand – Work with practice leads to develop and execute a marketing plan that supports the practice’s business development efforts
• Brand – Research/Competitive Intelligence
• Brand – Provide strategic guidance for marketing efforts related to competitor analysis/differentiation, messaging and value
• Brand – Develop content strategy to ensure quality, impactful content available to support marketing priorities (topical news, product functionality, expertise, )
• Brand – Support content development aligned to strategy, including items such as white papers & thought leadership, case studies, website content, solution overviews, press releases,
• Awareness – Develop and execute multi-channel marketing campaigns to reach target client’s and build the practice’s reputation with key constituents, g.:

• Thought leadership
• Events, conferences and sponsorship
• Conference/sponsorship screening and assessment
• Email marketing
• Digital marketing
• Social media
• Press releases
• Awareness – Coordinate with practice leads to create a calendar of events for cross-segment marketing initiatives
• Awareness – Define and prioritize the key audiences (firms/companies as well as specific contacts within those firms and companies) to whom they should be speaking and marketing
• Awareness – Develop sponsorship and speaking opportunity calendar and associated business ownership
• Awareness – Industry research and competitive intelligence
• Lead Generation – Define, plan and execute events with key vendors / service providers, including planning speakers and participants
• Lead Generation – Results tracking and analysis
• Lead Generation – Work with practices to identify target clients and maintain an organized database of those clients / prospects in Salesforce

Experience & Skills

To be considered for this role you will need the following knowledge and skills:

• Strong understanding and experience of consulting / professional services and the approach to consulting projects – experience in marketing in the services sector
• Professional, confident, credible and an enthusiastic team player
• May require occasional travel, both domestic and international
• Enjoy working in unstructured, dynamic and entrepreneurial office cultures
• A self-starter and great team player who inspires trust and earns respect
• Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
• Decisiveness and excellent use of independent judgment
• Excellent, concise and persuasive business writing skills (writing sample submissions required)
• Ability to establish and manage to a budget
• Strong communications skills in English, both written and verbal
• Advanced skills in Word, Excel, PowerPoint, Adobe Illustrator and other digital editing tools