Jobs

Product Marketing Manager

  • LandInsight
  • Competitive
Company: LandInsight
Salary: Competitive
Location: London
Email: louise@landinsight.io
  • Full Time
  • Anywhere

“So, how can a tech company help solve the housing crisis?” If that’s the sort of question that intrigues you, this might just be the opportunity you’ve been searching for.

About the company

LandTech is helping the industry build the homes we desperately need by cutting out the inefficiencies in the development process. Our flagship product, LandInsight, helps property developers understand the development potential of any plot of land within seconds. Our tech has changed the game and as a result we’ve become the UK’s fastest growing PropTech company (it’s official, we’ve got the awards to prove it!).

In the last 12 months alone, we have grown from 12 employees to 48. Our user base is doubling regularly and already, tens of thousands of homes have been built on sites that were sourced using LandInsight and that’s just the beginning.

The next few years are going to be huuuuuge as we start building out the rest of our vision to enable everyone to take the next step on their property development journey. This vision is backed by the same investors behind Love Film, TransferWise, Zoopla, Shazaam and Property Partner.

Real issues, real tech, underpinned by a real economic opportunity. That’s LandTech.

Our values and culture

We truly believe that businesses flourish when people work collaboratively. That’s why we prioritise team building and facilitation. You’ll also be in constant contact with the company founders, so you can learn about the conception of and running of a startup company that is scaling up. We run weekly sessions to ensure every voice is heard and empowered to grow and contribute.

We don’t just make empty gestures about our culture – we were voted as the 3rd best UK SaaS Company to work at, and have also received awards for ‘Diversity Advocate’ and ‘Best at Employee Development’.

Our company values are ‘open’, ‘empower’ and ‘home’ and we regularly hold ourselves accountable to these. The people who work here feel that are challenged, but also feel like they have the environment and tools to succeed. Glassdoor backs this up.

Check out our tech blog here

Your mission

As LandInsight’s first product marketer your mission is to communicate the unique value our products provide. You’ll be in charge of driving feature adoption and making sure the world knows about the great tools we’re building.

By defining our message, distilling features into benefits, leading launches and making sure the whole company rallies behind the same ideas, you’ll play a key part in taking LandInsight to new heights.

Ultimately, your goal is to supercharge LandInsight’s growth by bringing new users to our platform and making sure they see the benefits of staying with us for many years to come.

Responsibilities

  • Define LandInsights product messaging and positioning

  • Demonstrate the benefits of our products to various target audiences

  • Plan and execute product launches, synchronising launch calendars & timelines between the Product & Marketing Teams

  • Provide Sales and Customer Success with the information they need to effectively communicate with prospects and users

  • Coordinate with the rest of the Marketing Team to create product materials, including product videos, presentations, case studies, email campaigns, website copy and more

  • Analyse the effectiveness of product marketing initiatives across the user life cycle

Skills & Experience

  • 3 years of product marketing experience

  • Analytical mind and strong quantitative skills

  • Excellent written and verbal communication skills

  • Experience in creating educational content

  • Experience of planning and executing on product launch plans

  • Understanding of different marketing disciplines, e.g. content, social media, SEO, paid, email etc.

Desired Skills & Experiences

  • Experience in market analysis

  • Knowledge of Hubspot and Drift

  • Experience of video marketing

  • Previous experience in the property industry

 About our offering

  • Flexible working hours (as long as you’re in for 11am) and place (work from home, a cafe, whatever suits you best)

  • Comprehensive onboarding and training

  • Professional and personal empowerment budget

  • Load of social events

  • Gym and wellness contributions, and cycle to work scheme

  • Work at WeWork’s flagship office, 2 mins from Liverpool St station

  • Work across departments and teams, including the CEO and CTO

  • Quarterly company wide strategy day – followed by team social!

  • Annual ski/ snowboard trip

  • Dedication to only hiring for a cultural fit, so you know you’re going to be sitting next to someone who you want to grab a beer/ glass of prosecco with at the free bar we have available after 2pm each day

  • Competitive Salary and Equity Options

  • 25 days paid holiday (additional to bank holidays)

  • Unlimited unpaid holidays

To apply for this job email your details to kirsty.butcher@placenorthwest.co.uk

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