Insight/Tenant + Customer Experience

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Commercial building amenity programmes: 3 tips for tenant engagement

According to CBRE, 62% of building occupiers expect to increase investment in workplace technology in 2019. All types of tenants and businesses are turning to tech to improve their operations, culture, and experience.

Buildings that offer a tech solution for their tenant, have a leg up on the competition. In a time where amenities are king, mobile apps not only create new possibilities for building to tenant engagement, but they create new opportunities for tenants.

So how can mobile technology support your building’s amenities programme? Whether you’re a multifamily building, shopping centre or an office building, mobile apps can help you engage the people that live, work, and play in your space.

Here are 3 ways technology can take your amenities programme to the next level.

1. Use technology to harvest communities that increase tenant engagement 

Every business is looking for ways to create a stronger community. Rather if it’s with residents, tenants, employees or customers.

Mobile apps have the ability to build strong communities that make tenants want to stay engaged. Push notifications and emails keep tenants connected on and off the property.

This makes people feel connected, remembered and included in building happenings. From news, maintenance reminders, and event invitations, no one is overlooked.

2. Utilise connected apps for improved marketing

PropTech takes marketing to the next level, for buildings but also the tenants they serve.

Using mobile apps, buildings can keep every tenant connected. Shopping centres can keep retail tenants connected and engaged during promotions and sales. They can offer retailers reports and metrics easily in real-time.

This works both ways, tenants can utilise technology for marketing to their customers and staff. While a building can use the same technology to market to tenants.

Apps can store building event calendars, they can promote promotions and jobs to customer channels, manage events in real-time, generate feedback through surveys and so much more!

3. Employ mobile apps for an intuitive building experience

Technology can create an unparalleled tenant experience by placing access to the property, car parking, environmental system control, food ordering, and other services all in one place.

Technology creates the ability to manage operational concerns like maintenance, cleaning, room booking, auditing and inspections, maps, document libraries and leasing opportunities from any location in real-time.

A platform that creates this kind of interaction adds value to a location. It connects every user and improves tenant satisfaction.

When you’re ready to commit to a new technology solution, it’s smart to choose a company with a track record of success. Mallcomm is operational in more than 250 properties across 22 countries. We’re the go-to proptech tool for Unibail-Rodamco-Westfield, British Land, Savills, and Klepierre. Click here to contact us.

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