'What does good look like?' That was the question a senior director of a multi-disciplinary property group put to me over breakfast as she grappled to understand where her firm stood in the proptech pecking order.
As a futurist, I spend most of my time talking about what could be, rather than what is, writes Tom Cheesewright. When I’m asked to speak about proptech, I talk about future possibilities: living cities, smart buildings, AI assistants and mixed reality experiences.
It’s never too late to start innovating. Real estate might be taking time to grab the tech bull by its complex horns, but creating new positions during this time of business model disruption can help you ride the wave from the start.