PlaceTech Caleb Parker Susan Freeman

#WORKBOLD podcast with Susan Freeman

The super-connected Susan Freeman joins Bold Founder, Caleb Parker, to share why she believes ‘third spaces’ will play a role in bringing life back to the high street and smaller towns.

Freeman, partner at law firm Mishcon de Reya, shares some of the back stories from her favourite guests on her own PropertyShe podcast, including founder of Regus, billionaire Mark Dixon.

This episode touches on breaking rules and challenging the norms in commercial real estate, transitioning back to the office safely post-pandemic, including the importance of good air quality, and how we’re going to see a movement of building owners bringing in professional operators of Space-as-a-Service.

 Takeaways

  • Real estate needs to give the younger generation working in the industry more influence because they understand what the customer of the future wants
  • We can break rules, starting with suit and tie
  • We are in the people business, not the property business.
  • When it comes to getting back to the office, safety is the priority
  • Good air quality is critical for the safety and productivity of office customers
  • Long-term, the sustainability agenda will stay a focus for buildings to align with social values of customers
  • Reducing commute time makes commercial real estate more sustainable
  • Demand for Third spaces will grow, and have potential to bring life to the high street and smaller towns
  • Connectivity is crucial for the work from home movement
  • Real estate decisions should be driven by what talent wants
  • To enable to enable flexibility we’re going to move towards more professional operators of buildings

Susan Freeman

A partner at law firm Mishcon de Reya. An experienced real estate lawyer, her in depth understanding of the property market and business training as a Sloan Masters MSc (London Business School) graduate, combined with a wide circle of contacts help make the firm’s programme of events “must attend” networking opportunities. Freeman was listed as ”The woman who  knows everyone’ by Bisnow in their 51 Most influential Women in UK real estate list 2018.

She is a member of the Mishcon Technology Group, which has recently launched MDR LAB, an  incubator programme for tech startups in the legal space. She also mentors for Pi Labs accelerator programme for proptech start-ups since it launched and is a regular speaker on the proptech circuit. Freeman is vice chair of the British Property Federation’s Technology & Innovation Group.

She is also a member of the Urban land Institute Technology and Real Estate European Product Council. She chaired the FUTURE: Proptech Advisory Group bringing together key influencers in real estate.

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If you have any questions or feedback on this episode, email podcast@workbold.co

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