'What does good look like?' That was the question a senior director of a multi-disciplinary property group put to me over breakfast as she grappled to understand where her firm stood in the proptech pecking order.
Disruptive technology is driving a shift in market behaviour in the property industry, but many businesses do not yet know how to take advantage of the opportunities on offer, according to experts speaking at Digital Opportunities 2018.
It’s never too late to start innovating. Real estate might be taking time to grab the tech bull by its complex horns, but creating new positions during this time of business model disruption can help you ride the wave from the start.